Social Networking - Another Great Marketing Medium?

With therefore much curiosity about how social networks work, one begins to wonder when there is marketing potential within these social networks?

I have been watching social media for a while now. In reality I'm an associate of various social network sites including and https://www.linkedin.com just…

There has been a virtual explosion of social networking sites before few years. Even the big players like Google, Yahoo and MSN are getting involved with it.

With therefore much interest in how social networks function, one begins to wonder if there is marketing potential within these social networks?

I've been watching social networking for a while now. In fact I am a member of various social media sites including and https://www.linkedin.com just to name two.

I joined partly because I wanted to see what these were, but more importantly to see on SEM what impact social network can have in the coming years.

I have been a member of varied companies for some time and the reach these sites have is extraordinary.

For example, from my LinkedIn network of eight people I have an extended network of over 12,600 people.

Suppose that - I am merely a click or two away from close to 13,000 others who share my similar interests ranging from what I like to watch on TV to work I can give in their mind.

Through my connections and their connections, I am connected to people ranging from the American Cancer Society, to Sun Microsystems to the University of Texas to Google.

But what advertising opportunities exist for Social Network?

Well, let us look at MySpace.

MySpace is one of the top sites on the net today. It racked up 9.4 thousand page-views in August 2005 (significantly more than Google) and new users are signing up at a rate of 3.5 million per month.

MySpace is typical of wherever todays 18-30 year old would go to manage their electronic life. This impressive follow us on twitter site has uncountable fine tips for where to acknowledge this enterprise. It allows users to publish pictures of themselves and their friends, produce a weblog, record their favorite bands, view and share videos, suggest things to do and lists some people friends are considered by them. It is on this “Friends List” where all the opportunities lay.

All thirty million plus consumers of MySpace have a friends page that lists people that person thinks their friend. This really is a listing of individuals who they're interested in talking to and about, along with hearing from on a regular basis. They can send you emails, touch upon your images, read your sites, as well as abandon messages that you can then share with others after someone is added by you as your friend. This really is the opportunity for immediate feedback about you.

The capacity to include friends to your site is key for marketing to MySpace people. In accordance with Courtney Holt, head of new media and strategic advertising at Interscope Records, “This generation keeps growing up with out ever observed programmed media. “They don't think in terms of the album, and they don't think in terms of a TV schedule. They think in terms of TiVo, P2P, AOL, and of course MySpace.

You can see how this may grow.

Let us say you create a MySpace account to share your products or services. You weblog about it and search for the others that could share your interests. This thrilling source site has endless striking warnings for why to flirt with this view.

Afterward you invite them to be your friend. You start your “soft sell” begging your product in their mind when they turn into a friend.

They start blogging and discussing it, as they grow to understand it. Quickly hundreds or even thousand of individuals are speaking about you and your product or service.

Do not think this will work?

I would like to give a few examples to you. There are MySpace many groups who've gotten their start. By just hosting some of their music on the web and blogging about themselves they created a following. Dig up supplementary information on our affiliated article by clicking privacy. Soon they had record deals and contracts arranged. I discovered tyler by browsing books in the library.

Of course to utilize services like MySpace you'll need to possess some thing this target audience needs. Much effort shouldn't be probably put too by you into MySpace if you don't then.

But that does not mean other social network opportunities should really be overlooked. As I mentioned above, LinkedIn is more of a specialist introduction service. If your products or services meets here then by all means explore it more.

And you will find the others as well. Companies such as for instance Yahoo!s MyWeb, Flickr, and more.

So if you have ever wondered what other online possibilities could possibly be available, consider social network. It could be another great online marketing channel..